It’s the time of year for my favorite Italian pastry- St. Joseph’s Day Zeppole from Petonito’s Pastry Shop in East Haven.Please enjoy this story, originally published in the New Haven Advocate in March 2011.
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Lately, I have noted with growing appreciation and sadness the family businesses that grace the CT Shoreline. As I have patronized these businesses, I have wondered: how will they survive when the older generations pass? And what will happen to all of the memories and knowledge that are part of their history? Just like with my own family, I don’t want these things to be lost.
Please enjoy my article about one such business- Petonito’s Pastry Shop in East Haven, as it appears in this week’s New Haven Advocate.
All photos of my visit to Petonito’s (and delightful pastry lesson!) were taken by Fran McMullen Photography.

- Fran McMullen Photography
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NEW HAVEN ADVOCATE
DINING OUT: Review Of Petonito’s Pastry Shop In East Haven
by Jocelyn Ruggiero
Wednesday, March 16, 2011 11:22am
Italian zeppole pastry are a springtime classic
Depending on your penchant, you can have them three different ways.
I have a proclivity for the cannoli cream-filled, but then again, I cannot live without the vanilla or chocolate Italian cream-filled. I need them all.
The uninitiated might mistake them for cream puffs or doughnuts. But Neapolitans know better. These are the pastry known as zeppole — made in celebration of the March 19 feast of San Giuseppe (St. Joseph).

St. Joseph is the patron saint of pastry chefs, and in Southern Italy, his day is feted with these sweet and flavorful pastries. This tradition lives on in Italian-American communities, including our own in greater New Haven.
Biting into a zeppole is immensely satisfying. Once your teeth have pierced the crust of the sweet, spongy dough, they sink luxuriously into the filling. The cannoli cream variety are filled with a dense, sweet, ricotta-based cream that’s not overwhelmingly sweet. Tiny flecks of chocolate add flavor and give it a complex, full-bodied consistency. Alternatively, the velvety Italian cream-filled (chocolate or vanilla) are sweeter and smoother, with a custard consistency.
My favorite zeppole are made daily at Petonito’s Pastry Shop in East Haven from early February through Easter (which falls on April 24 this year). During those months, Petonito’s makes more than 5,000 zeppole ($2.75 each). Owner Mark Petonito and baker Mark Severino use the exact same recipe as Mark’s father, Salvatore “Sal” Petonito (who, sadly, passed away March 1), when he founded the bakery almost 60 years ago. A torn, flour-encrusted index card reveals the senior Petonito’s handwritten zeppole recipe, casually stored with other cards in a plastic box on a corner shelf.

“My father’s always done it this way,” Mark Petonito says. “I’ve always done it this way, and as long as I’m here it’s only going to be done one way. I’ll never change.”
The creation of zeppole is a lengthy process lasting more than four hours at Petonito’s. The ingredients are mainly sourced locally: ricotta from North Haven’s Liuzzi Cheese and East Haven’s Calabro Cheese; eggs from Soffer Egg Farm in Branford. Everything is carefully measured using weighted scales dating from the beginning of the last century.

The soft, silky dough is squeezed through a pastry bag into 4-inch circles with a hole in the center, then deep-fried in vegetable oil until a firm, golden cake-y crust is formed.

- Mark Severino and Foodie Fatale







Once cooled, the round pastry is cut in half horizontally and filled, then sprinkled with powdered sugar and garnished with a maraschino cherry.


Petonito’s Pastry Shop is tucked away in a commercial complex in East Haven. Smiling pictures of family and customers are taped to the walls. As you stand at the glass counter to place your order, you are tempted by a vast assortment of traditional Italian pastries baked here daily: cannoli, sfogliatelle, boconnotto, pasticiotto, etc., not to mention a wide array of cookies. If you are lucky, Mary Torre will be working at the counter. She has served pastry for more than 70 years and is a spirited Italian woman who might give your cheek a squeeze after she wraps your cardboard pastry box in red and white string.
Peeking beyond the counter you will see the ovens, flour-covered work tables and baking equipment where pastries, cookies and wedding cakes are created. Some of the machines are 100-year-old “functional antiques” maintained in the garage of Petonito’s cousin who is a machinist. No one manufactures replacement parts for this equipment. Without the cousin, they could not be used.


Before he started the bakery, the late Salvatore Petonito, born in 1922 to immigrants, grew up during the Depression in Wooster Square, the epicenter of Italian culture in New Haven.

- Sal Petonito and classmates, Wooster Square
Sal’s father John delivered coal to local businesses until he was hit by a car, injuring his leg. With John unable to work, Sal and his brothers took jobs to support the family. In 1933, 11-year-old Sal found a home at Lucibello’s Italian Pastry Shop in Fair Haven. That first Christmas season he worked day and night, and when the work was finished, Mr. Lucibello sent Sal home with a five-dollar bill. The young boy proudly brought the money to his father, who, shocked by the large sum, marched his son back to return the money, convinced Mr. Lucibello had made a mistake. But Mr. Lucibello put the bill back in the boy’s hand, telling him, “No mistake, Sal, you earned that money.” It is a story that Mark Petonito recalls with pride and love.
The Italian community around Wooster Square was a close-knit group. After Sal’s father John could no longer work, a friend named “Foot” collected broken pieces of macaroni from the bakery where he worked and gave them to young Sal once a week. Sal’s mother used them to make a pot of pasta fagioli that would feed the family of eight. (Fifty years later, whenever Foot visited Sal’s bakery, he left with the gift of dozens of sfogliatelle.)
Sal continued to work at Lucibello’s until he joined the Navy as a baker during World War II. On June 8, 1944, as the Susan B. Anthony delivered 2,000 American troops to the Normandy coast, young Sal placed his coconut cakes into the ship’s vast oven. Minutes later, the vessel hit two mines. It lost power and sank within hours, taking the coconut cakes with it. Sal and the crew evacuated safely.

- Sal Petonito at Lucibello’s Bakery (2nd from right)
After the war, he returned to Lucibello’s, and in 1954 opened Petonito’s Pastry Shop on Grand Avenue. There were two other locations (a second on Grand Avenue and another in East Haven) before Petonito’s settled into its current address in 1973. Like Sal, Mark learned to bake from an early age, working alongside his father. His family’s pastry business is the only one he has ever known.

- Mark Petonito and Foodie Fatale
For the past six years another Mark — baker Mark Severino — has been making pastries and custom wedding cakes along with Mark Petonito. Severino started worked at Petonito’s in 1973, when he was in high school, and is one of only a handful of people trained by Sal. “You could have come in here in 1962 — you come back in 2011 and have the same thing,” says Mark Petonito.

- Mark Petonito, Sal Petonito, Mark Severino
And that is what I find is so thrilling about Petonito’s: the same food, the same taste, generation after generation. My own great-grandfather Giuseppe and my Uncle Joey celebrated the feast of their namesake in New Haven eating zeppole exactly like the ones I find at Petonito’s today.
As long as Petonito’s exists in that tiny East Haven plaza, steeped in tradition, I will be a customer. Every spring I will buy zeppole, share them with my kids, and relish the same pastry that my great-grandparents tasted when they first immigrated to New Haven 100 years ago. Food connects us to our past and binds us to our community and I don’t want to live without that connection.

Petonito’s Pastry Shop
190 Main St., East Haven, 203-469-1817
petonitospastryshop.com
Hours: Tue.-Sat., 8:30 a.m.-5:30 p.m.; Sun., 8:30 a.m.-1p.m. Closed Mon.